New Product Development (NPD) is a term used to describe the process of bringing a new product or service from concept or idea to market. There are two important aspects involved in the NPD process: one involves market research and market analysis to identify the product need and the other involves the actual reduction to practice through product design, and detail engineering. Companies typically see new product development as a critical step in generating and commercializing sustainable product sales.
There are several general categories of new products. Some are new to the market (ex. DVD players into the home movie market), some are new to the company (ex. Game consoles for Sony), and some are completely novel and create totally new markets (ex. the airline industry). When viewed against different criteria, some new product concepts are merely minor modifications of existing products while some are completely innovative to the company

Speed in product development can make the difference between success and failure in the market. Often times the first product to market gains dominant share. Thus it is is important to use all available resources to shorten the development process. Chemsultants International offers flexible services to our clients in the area of new product development through the use of our development lab for evaluating concept feasibility or through our custom coating facility for developing samples or making incremental optimization of the product or process.
Chemsultants International specializes in helping both established companies and, startups or inventors harness their ideas and bring them to market successfully. Through a carefully developed and thorough process, we combine the best of innovative designs and precise engineering tailored specifically to your needs. We focus our strategy on providing you the exact level of development your team needs to make good product and process decisions. Additionally, we engage only in projects for which we have experience and expertise, ensuring that our involvement is invested in the success of your program.
For over twenty years we have been helping companies innovate and develop new products including:
PS & heat seal adhesives
Liquid adhesives , coatings, and sealants
New packaging materials and processes
Our expertise includes:
Paper, film, foil, laminates and non-woven materials
Water-based, solvent, hot melt, cohesive and 100% solids technologies
De-formulation and formulation capabilities
Our product development services include:
Formulation and compounding
Laboratory sampling
Physical and analytical testing services
Accelerated aging testing
Idea generation and consulting
Our process development services include:
Pilot coating trials
Hot & Cold laminating
UV corona treatment & custom slitting
We also can assist with product field trials and evaluations as part of a complete development package of services.
Chemsultants International, Inc. 9079 Tyler Blvd. Mentor, OH 44060 Phone: 440.974.3080 Fax: 440.974.3081
